allable.

Allable / Our story

About Allable.

Allable Oy is based in the Helsinki metropolitan area, Finland. The idea grew from everyday household tasks that were harder to arrange than they needed to be.

HOW IT STARTED

A new home. Five separate searches.

“Why make a separate trip, when you're already going to work?”

The idea behind Allable Yard

In July 2026, we bought our first home in Finland. We needed cleaning, moving help, flat-pack furniture assembly, carpet washing and handyman support. Five needs meant five separate searches, bookings, messages, invoices and deduction paperwork.

That became Allable App: one place to bring household services together. Then, after around two weeks of difficulty arranging laundry, we had no suitable clean clothes for an important business meeting. The providers existed. Finding time for the trips was the problem.

We asked: if people already go to the same office every day, why make a separate trip for laundry? That became Allable Yard.

That experience brought the parts together: Allable App + Yard, Allable Card, Allable Tax AI and Allable Impact + Saviour. We are preparing a focused first pilot, without presenting plans as completed services or results.

Partners in life. Partners in building.

Allable’s founders, Omid Shahsafi and Neda Aghaei, have been partners in life and work for more than 17 years. Their story began as boyfriend and girlfriend and grew into a shared journey of building businesses, facing setbacks, and starting again.

Together, they have rebuilt their lives from scratch three times: twice in Iran, and now in Finland.

Since relocating to Finland in 2023, they have established five companies. Two failed. Two became successful businesses in the creator economy, generating sustainable revenue. The fifth, HOMROA Services Oy, became a practical testing ground for household-service operations and a source of learning for Allable.

Those experiences shaped how they build today: understand the work firsthand, learn from what fails, and turn those lessons into a stronger product.

Built on real operational experience

Through HOMROA Services Oy, the founders tested household-service operations and learned about the coordination behind bookings, service delivery, and customer experience.

That practical experience informs Allable’s operational foundations. Their focus is now on turning these lessons into a platform that makes everyday household help easier to access and arrange, including through the workplace.

This is prior experience through HOMROA Services Oy, not Allable’s pilot. Allable remains pre-pilot and pre-revenue. No Allable employer partners, completed transactions or scaled operations are presented here.

Meet the founders

Omid Shahsafi

Co-founder · Product & Business

Before relocating to Finland, Omid led product management and was subsequently promoted to CEO at one of Iran’s largest fintech applications, serving approximately 20 million users.

He began collaborating with founders in Finland in 2021, before moving to the country in 2023. His experience spans product development, business development, and executive leadership.

At Allable, Omid leads product vision, business development, and partnerships, combining experience with large digital platforms and hands-on entrepreneurship.

Neda Aghaei

Co-founder · Design & Operations

Neda leads Allable’s design direction, drawing on her background in architecture, photography, and visual creativity.

She also serves as Executive Manager at NEOM & Partner Group Oy and supports Allable’s company administration, financial coordination, and formal processes.

Her role connects design with execution: shaping the customer experience while helping establish the operational foundations behind the business.

Supported across borders

The founders are supported by a network of around five advisors based across the world, providing technical guidance and helping challenge and refine Allable’s development.

Join us as a technical co-founder

We are looking for a technical co-founder to join the founding team, take ownership of engineering, and help develop Allable from its first pilot into a reliable platform.

Where we fit

Our intended model connects employer distribution, managed household services and a shared record. These category comparisons describe the gap we are exploring, not a verdict on every service in a category.

Employee benefit platforms

Employer reach, but not managed home services or task-level evidence.

Household service directories

Discovery, but not curated provider responsibility.

Single-category specialists

Depth in one service, not a multi-category account.

Laundry and logistics operators

Collection, without employer distribution or a shared tax and impact layer.

None of these is a proven advantage on its own — the pilot exists to test whether the combined loop works.

How it reaches people

The employer-led loop we intend to test:

  1. 01

    Free employer partnership

  2. 02

    HR invitation

  3. 03

    Employee activation

  4. 04

    First booking or gift redemption

  5. 05

    Provider fulfillment

  6. 06

    Tax and impact records

  7. 07

    Aggregate HR report

  8. 08

    Repeat use

Lower acquisition cost is a hypothesis we intend to measure, not a result. Service gifts and any authorized tax reporting remain subject to approved arrangements.

Contact Allable

Tell us what you would like to discuss. Choose the enquiry that fits you.

Employer enquiriesProvider enquiries